Emprendedores creativos de Coronel podrán acceder a formación especializada y financiamiento para hacer crecer sus negocios
La economía creativa continúa consolidándose como una fuente de desarrollo y diversificación productiva para los territorios. Con ese objetivo, Colbún, Fundación Colbún y el Centro de Emprendimiento Colbún lanzaron una nueva convocatoria de Energía para Emprendedores Industria Creativa, programa que seleccionará a diez emprendimientos de Coronel para entregarles un capital semilla de $1 millón cada uno, además de un completo proceso de formación y acompañamiento empresarial.
La iniciativa está dirigida a emprendedores mayores de 18 años que desarrollen actividades ligadas a las industrias creativas y culturales, como música, diseño, fotografía, ilustración, artes visuales, producción audiovisual, creación de contenido digital, moda independiente, artes escénicas, desarrollo de videojuegos y otros rubros vinculados a la economía creativa.
Más que un fondo concursable, el programa busca fortalecer capacidades empresariales para que los participantes logren construir modelos de negocio sostenibles. Para ello, 30 emprendedores serán seleccionados para participar en un proceso formativo compuesto por ocho Labs Creativos, donde trabajarán aspectos clave como estrategia comercial, marketing digital, ventas, marca personal, formalización, propiedad intelectual y generación de redes de negocio.
El proceso culminará con un Showcase Final, instancia en la que los participantes presentarán sus proyectos ante un jurado y representantes del ecosistema emprendedor, seleccionando a los diez ganadores del capital semilla, quienes además recibirán acompañamiento técnico durante tres meses para implementar sus planes de inversión.
"Las industrias creativas representan una enorme oportunidad para diversificar la economía local. En Coronel existe mucho talento, pero muchas veces ese talento no logra transformarse en un negocio rentable. Con esta convocatoria queremos entregar herramientas concretas para que los emprendedores creativos puedan profesionalizar su actividad, generar ingresos sostenibles y acceder a nuevos mercados. Apostamos por fortalecer un ecosistema creativo que aporte al desarrollo económico y social de la comuna", señala Claudio Inzunza, director del Centro de Emprendimiento Colbún.
El programa contempla además instancias de networking con empresas, agencias, restaurantes, hoteles y otros potenciales clientes, buscando generar oportunidades reales de comercialización para los emprendedores.
Las postulaciones estarán abiertas hasta el 16 de agosto a través de www.cecolbun.cl y están dirigidas tanto a emprendimientos formalizados como informales, siempre que estos últimos se formalicen en caso de adjudicarse el financiamiento.
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